Who we are.
Welcome. Tatchi Hospitality is a boutique consultancy for hospitality brands of all sizesfrom independent concepts to established hotels and groups. We combine guest insight, strategic thinking, creativity, and commercial perspective to build distinctive brands, strengthen their visibility, and help them stay ahead as AI changes how guests discover and choose.
We connect branding, marketing, sales, and guest experience to build strategies that place your audience right at the center. When guests feel part of your vision, every brand element, from logo to launch, becomes more meaningful and effective.
No need is too small. Whether it’s creating a brand from scratch, refining what’s already in place, or offering a fresh outside perspective, the goal is the same: to help your business grow with intention.
Always tuned into new trends, technologies, and the changing ways guests discover and choose brands, we bring fresh thinking and grounded strategy to every project, connecting hospitality expertise with the new realities of AI-driven visibility, perception, and recommendation. This is thoughtful, hands-on collaboration, built around your business, your guests, and the experiences you want to create.
Tatiana Jardim
Global hospitality experience.
A naturally curious perspective.
Tatiana Jardim is a hospitality and luxury marketing consultant with over 20 years of experience and a true passion for creating brands people remember. Born in Brazil, shaped by life in seven countries, and grounded in a multicultural mindset, she brings a fresh, global perspective to everything she does.
With senior roles across hotels, travel agencies, and tour operators, Tatiana understands the industry from the inside out. She’s led market expansions across the Americas for a luxury boutique hospitality consultancy and was responsible for branding for a new luxury hotel group.
Naturally curious and deeply intuitive, she blends strategy with creativity and is always looking for what is changing next. Today, that perspective also shapes her work in AI visibility—exploring how AI is changing the way hospitality brands are discovered, presented, and recommended.